Calling all New Jersey fans! We hosted a grand opening event at our new location in Westfield on Thursday, April 24, 2014. Flocks of excited guests lined up outside the store to be among the first to socialize, shop, and celebrate!
A red carpet was set up outside the store, complete with an Alex and Ani step and repeat for photos. Also, two of the Knicks City Dancers were in attendance to meet and greet fans along with media outlets.
Lite bites and prosecco were served and Alex and Ani tote bags containing Scent 7 beauty samples were distributed to the first 20 guests. Also, raffles were done throughout the evening for a set of seven bangles and two large candles. There was even a social media giveaway for a set of three bangles!
Thank you to all who came out to support us for this milestone. We truly appreciate your love and look forward to spreading our positive energy in Westfield!
It was a perfect day for a grand opening celebration!
Members of the Alex and Ani Westfield team gathered on the red carpet for the ribbon cutting ceremony to officially “open” the store.
A Knicks City Dancer showed off her color coordinated bangle stack.
Two Knicks City Dancers pose with Theresa Block, Business Development Manager of Charity by Design, and a young fan.
A fan shows off her birthstone bangle.
Gold and black balloons provided festive ambiance.
Chilled prosecco was enjoyed by fans as they shopped for their positive energy fix.
A furry fan was excited to meet everyone!